Tag: packaging

Mexican Wrestling Beer

Inspired by the vintage Mexican version of professional wrestling, Lucha Libre, José Guízar designed a beautiful line of Mexican craft beer. Using what is surely the icons most associated with the sport, the wrestler’s masks, Guízar pays homage to some legendary luchadores, including; Rey Negro (Imperial Stout), Guero Gomez (Lager), and El Hijo del Vampiro (Red Ale).

Drink one profusely while delivering an elbow off the top turnbuckle, or while taking a knee to your superplexus.

[link, via Lost At E Minor]

Budweiser Has a New Can, Same Horrible Beer

Budweiser, inexplicably still ‘The King of Beers’, has redesigned their can again — presumably to help shift focus away from its contents.

Anheuser-Busch InBev has given the can a makeover with emphasis on Bud’s iconic bowtie, and in a style that can only be described as NASCAResque.

[WSJ, via That’s Nerdalicious]

Foodiggity’s Best of The Week, 7/18-7/22

Jell-O Pianos, Mascots Gone Wild, and Dancing Squids… It’s Foodiggity’s Best of The Week.

There’s always room for… Jell-O Piano
The elusive Grimace and others… Food Mascots In The Wild
Extreme close-up!!… Microscope Photographs of Food
When lunch attacks… The Dancing Squid Dish
Make anything a juicebox… The Titanium Straw
Sharpen up some cheese… The Parmesan Pencils

Pencil Parmigiana

The Parmesan Pencils, created by German ad agency Kolle Rebbe for The Deli Garage, are packaged together in their own little pencil case — sharpener included.

Simply grate/sharpen the desired amount of truffles, pesto, or chili parmesan onto your dish of choice. That is, if you happen to live in Germany where these are available. They get all the cool stuff.

[via The Kitchn, and @H18]

The World’s First Androgynous Beer

As more beer companies try mightily to expand beyond their straight male demographic — even with beer geared specifically to homosexuals — Carlsberg now has a little something for the ladies. The Danish brewer is getting set to unveil Copenhagen, a minimally designed beer. Because you know how beer labels can be so threatening to girls.

According to Jeanette Elgaard Carlsson, international innovation director at Carlsberg:

“We can see that there are a number of consumers, especially women, who are very aware of design when they choose beverage products. There may be situations where they are standing in a bar and want their drinks to match their style.”

Although not specified in their advertising, plenty of female-specific beers already exist. Look for them in your local liquor store, as the title will contain either ’64’, ‘Ultra’, or ‘Corona’.

[via AdFreak]