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Budweiser Is Now Called ‘America’… Please Plan Accordingly.

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Nothing says, ‘America’ quite like a mass-produced, watered-down lager. Anheuser-Busch, although now owned by Belgians, knows this, and will temporarily rebrand Budweiser to be called “America.”

Apparently, this is a marketing stunt for what could be the most drink-inducing season in American history — the summer leading up to this year’s Presidential election. Bottles and cans of Budweiser were only slightly modified for the name-change — making them easily-recognizable for brand-faithful Bud-drinkers.

So, here’s to what could be the most American summer to ever America. Thanks, Belgium!

[via Mashable]

Metallica Budweiser Is Like Regular Budweiser But Blacker

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We’d like to think that Metallica is yet another rock band who’s made their own beer. However, this limited edition Metallica Budweiser is nothing more than The King of Beers in a black can.

There is no hands-on brewing expertise from the band’s lead singer, as there was for Iron Maiden’s Trooper. Nor is the beer inspired by a BBQ of costumed lunatics. No, just Budweiser in a black can. However, there is a Metallica logo on it, so it’s very metal.

Unfortunately, only 91,000 of the black cans are being made, and will only be available in the Quebec area. It’s OK, Americans… there’s always Gwar BQ Brew.

Metallica-Beer

[via Beer Advocate]

Budweiser Is Getting a New Bowtie-Shaped Can

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Budweiser, the reigning “King of Beers,” will have a new look beginning in May. Following the shape of the Budweiser logo, Anheuser-Busch has created a bowtie-shaped Bud can, as an alternative to the standard straight one.

The can has been in development since 2010, and according to vice president of innovation for Anheuser-Busch, Pat McGauley, “The world’s most iconic beer brand deserves the world’s most unique and innovative can. I think we have it here.”

The bad news… The odd shape compromises the can’s capacity — bringing it from a standard 12 ounces to 11.3 ounces. Worse news… The innovative can will still be filled with Budweiser. At least they’ll now be easier to crush on your head.

[via HuffPo]

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