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KFC Hong Kong wants to imply that their Hot & Spicy Chicken is hot. And, if these print ads by Ogilvy Hong Kong are any indication, the chicken is burning rocket fuel-type hot.
With the use of creative placement and clever lighting, actual KFC chicken parts are used to represent fire and smoke. The space shuttle has lift-off, indicated by the drumsticks and wings it leaves behind, while imitation Power Rangers pose in front of a chicken explosion.
via adweek
Because nothing goes with a good breakfast quite like a razor. McDonald’s once thought so, and, attempting to capitalize on the new disposable razor market, offered a free Gillette Razor with the purchase of breakfast.
The Free Razor with Breakfast Entree was offered in 1978 and again in 1986. One ad even implied that certain facial hair styles were appropriate for each breakfast. Even though, we all know that a Sausage McMuffin is better suited for a goateed gentleman.
Not to be outdone, and wanting their patrons to be well-kept, Wendy’s offered a similar promotion in 1985. Now, if there was only a fast food restaurant that would adopt a similar promotion today, and save men $90 on a razor.
[link, via Dangerous Minds]
Well, that’s one way to get the point across. Burger King wants you to know that their burgers are still flame broiled. To drive the point home even further, their new ad campaign is straight fire.
The series shows actual emergency scenes of BK restaurants burning down — implying that their flame-broiling is the real deal, and unfortunately not limited to the burgers.
So, are we to assume that McDonald’s locations never burn down? They do, but it’s usually because someone left an apple pie in the microwave too long. True story.
[via AdWeek]
It’s 1964 and Kellogg’s needs to sell some crisped-rice cereal. So, who better to handle the jingle duties, than the greatest rock band ever?
The Rolling Stones rocked out in this spot for Rice Krispies. Written by late member of the band, Brian Jones, the commercial only ran in England.
[link, via BoingBoing]
While this year’s Sports Illustrated Swimsuit Issue will showcase models and Photoshop prowess on its front cover, Snickers will be having a little fun of their own on the back cover.
Following their existing campaign that we’re virtually useless when hungry, Snickers tries to show what can happen to a photo-retoucher on an empty stomach, by intentionally committing a few extraordinary Photoshop fails.
The ad not only speaks to the absurdity of the pages that precede it — but it creates an interactive advertisement for the viewer. Snickers admits to a total of 11 Photoshop fails in the photo… Can you find them all?
[via AdFreak]