As more beer companies try mightily to expand beyond their straight male demographic — even with beer geared specifically to homosexuals — Carlsberg now has a little something for the ladies. The Danish brewer is getting set to unveil Copenhagen, a minimally designed beer. Because you know how beer labels can be so threatening to girls.
According to Jeanette Elgaard Carlsson, international innovation director at Carlsberg:
“We can see that there are a number of consumers, especially women, who are very aware of design when they choose beverage products. There may be situations where they are standing in a bar and want their drinks to match their style.”
Although not specified in their advertising, plenty of female-specific beers already exist. Look for them in your local liquor store, as the title will contain either ’64’, ‘Ultra’, or ‘Corona’.