As if The King was not creepy enough—a new concept for Burger King’s packaging will have the crowned mascot staring at you vacantly while you consume your value meal.
The concept according to creator Bernadette Coughlin, “was intended to ‘make it fun’. My approach was to go further than a nice, clean design. I went with a more conceptual approach and made it something that customers could interact with.
Eighthirty is a startup New Zealand based coffee company. Their packaging relies on clean design and snarky copy to get you to try their fair trade, organic brew.
Do not panic… You will not be subjected to another New Coke formula anytime soon. However, a design student at CCS named Andrew Kim has taken a very ambitious approach to redesigning the iconic bottle. All in the name of saving the planet.
Box Bottle Bag is a new book that showcases the best in modern packaging design from TheDieline.com.
Established in 2007 by Andrew Gibbs, The Dieline has collected the most unique and innovative packaging designs from around the world. The site has become a major influencer in the package design industry and is a go-to resource for designers, or anyone looking for bit of creative inspiration.
The book contains both brand new and previously viewed packaging from the website, presented with greater detail and insightful commentary from the designers.
Box Bottle Bag is published by HOW Books and is available now in bookstores and Amazon.com.
[thank you idsgn & The Dieline]
