Marketed as the first beer specifically for gay drinkers, Mexican brewery Minerva has released Purple Hand Beer and Salamandra. Made with organic honey and malt, the ‘queer beers’ have an orange flavor, which the brewer believes will appeal to gay communities. You know, because gays love orange.
With labels designed to be easily removed, it also encourages the drinker to re-stick their pride anywhere they’d like. Perhaps on a float in an upcoming parade, or on a Conservative’s car bumper.
And, besides being reminded of a certain SNL sketch, the concept of a gay beer is certainly nothing original. America already has a gay beer… It’s called Michelob Ultra.
Chris Durso says
Apparently ‘Purple Hand’ is an obscure reference from the late 60’s. It was adopted briefly as a symbol of gay pride, but did not catch on quite like the pink triangle or rainbow flag.
More info here… https://queersunited.blogspot.com/2008/11/word-of-gay-purple-hand.html
I’m curious to know what “Purple Hand” means. Is this some kind of new gay euphemism – or in language that gay folk would recognize as meaning that this is the beer for them.