And here we thought that French women didn’t get fat. Well, apparently they do. And where there are fat people, there is Weight Watchers, happy to accept your monthly fee. Seen here in this campaign for Weight Watchers, the French show their incredible knack for taking something terribly unsexy — like weight loss — and creating borderline porn.

Urging chubby Frenchmen to ‘Treat Yourself Better,’ the new campaign is focused around overly glossed lips, toying with food in the most suggestive ways possible. Although, some people seeing the commercial and print ads might not know whether to call Weight Watchers or dim the lights, we must give props for creativity. After all, they did avoid the easy sell by not using corn dogs and tacos.

[via The Frisky, thanks Amy]