Budweiser Is Now Called ‘America’… Please Plan Accordingly.

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Nothing says, ‘America’ quite like a mass-produced, watered-down lager. Anheuser-Busch, although now owned by Belgians, knows this, and will temporarily rebrand Budweiser to be called “America.

Apparently, this is a marketing stunt for what could be the most drink-inducing season in American history — the summer leading up to this year’s Presidential election. Bottles and cans of Budweiser were only slightly modified for the name-change — making them easily-recognizable for brand-faithful Bud-drinkers.

So, here’s to what could be the most American summer to ever America. Thanks, Belgium!

[via Mashable]

Pasta Hair Makes For A Nice Package

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Unless we’re dealing with Angel Hair, we don’t often associate pasta with flowing locks. Russian designer, Nikita, wants to change that, with a creative concept for pasta packaging.

Nikita’s series takes the concept of a typical see-through window a bit further. With the creative use of a die-cut, and the inclusion of a woman’s face, the minimalist packaging would certainly stand out in any pasta aisle. Grab a bottle of sauce if you’re into redheads.

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[link]

Star Wars Coffee Cups Will Not Spoil Your Morning

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SPOILER ALERT: Caffeine is wonderful. It can be made even more so, when delivered in this awesome Star Wars packaging and drank through Darth Vader’s breathe-hole.

Dark Brew Coffee House is a coffee brand concept by designers Spencer Davis and Scott Schenone. The brand identity includes coffee cups with either a Darth Vader or Stormtrooper lid, complete with a modified quote from the movies.

They’ve also included potential coffee bean packaging and a coffee truck. Check it out below and here.

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[link]

Pantone Smoothies, A Color Study That Matches Drinks To PMS Swatches

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There’s a print project coming up, and you need to match a color to your smoothie… we’ve all been there. Thankfully, art director Hedvig A Kushner created this fun project, in which he matches fruit and vegetable mixtures to a PMS color swatch.

The project, Pantone Smoothies, is not only a fun color study — but Hedvig was also nice enough to layout the ingredients, along with an easy-to-follow recipe for each. Check out more below and over at Pantone Smoothies.

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[link, via designtaxi]