Tag: branding

Budweiser Is Now Called ‘America’… Please Plan Accordingly.

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Nothing says, ‘America’ quite like a mass-produced, watered-down lager. Anheuser-Busch, although now owned by Belgians, knows this, and will temporarily rebrand Budweiser to be called “America.”

Apparently, this is a marketing stunt for what could be the most drink-inducing season in American history — the summer leading up to this year’s Presidential election. Bottles and cans of Budweiser were only slightly modified for the name-change — making them easily-recognizable for brand-faithful Bud-drinkers.

So, here’s to what could be the most American summer to ever America. Thanks, Belgium!

[via Mashable]

Runway Fashion Inspired by McDonald’s Branding and Employee Uniforms

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Who knew that McDonald’s, known for fattening up humans, could inspire a line of haute couture worn by waifs?

During this year’s Milan Fashion Week, Moschino unveiled a line of runway fashion inspired by McDonald’s. The challenge, for creative director Jeremy Scott, was to turn the garish red and yellow color scheme into something fashionable.

As a surprise to no one, actual McDonald’s employees are none too pleased — referring to the high-end line as offensive and exploitative to those who only earn minimum wage. That, and being upset that their mandatory unis don’t come with an adorable leather handbag and matching shoes.

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[link, via designtaxi]

Drink Jimmy’s Iced Coffee, Get Mustachioed

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Look even cooler while you cool off with Jimmy’s Iced Coffee. The flip side of the carton has a mustache printed on it. And, mustaches have actually been scientifically-proven to make anyone 4-degrees cooler.*

Jimmy’s Iced Coffee branding is brought to us by London-based agency Interabang.

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*scientific data that may or may not be true.

[link, via TAXI]

Self-Absorbed: An Artist Reinvents The ‘Selfie’ By Rebranding Products With His Own Picture

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Fed up with the self-taken pictures and “look at me” mentality of some social media users, artist Mike Mellia has responded with a fun series of guerilla art, and his own version of the dreaded “selfie.”

In his series, Self-Absorbed, Mellia uses pictures of himself to rebrand and repackage some well-known products — then places them in supermarkets, bodegas and people’s homes around New York to act his own “status update.”

“With our self-portraits shared through social media, everyone now creates their own ‘brand’,” he said. “This product placement project reimagines some of the most famous branding icons in American advertising.”

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[link, via Fast Co. Create]