The Cereal Aisle Could Soon Become More Obnoxious With Light-Up Boxes

photo: eCoupled Flickr stream

Fulton Innovations, the same mad scientists who brought us self-cooking soup, have now focused their eCoupled technology on lighting up the cereal aisle. Using the same type of induction power as cell phone charging stations, they have developed a series of light-up cereal boxes.

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Rice Krispiehenge

Rice Krispiehenge

Is Rice Krispiehenge the work of tiny druids, setting up a structure to help tell time, or to provide a setting for their virgin sacrifices? Or did someone have way too much free time at breakfast?

Either way, the puffed rice cereal structure is brought to us by Flickr user Laser Bread.

[link, via Boing Boing]

Foodiggity’s Weekly Wrap-Up, 10/4 – 10/8

Catch up on some food culture…

The Birth of Sugar-Coated Cereal

Behold… Kellogg’s original ad for Frosted Flakes, and the birth of sugar-coated cereal. The ad has a kind of history-altering feel, akin to the front page announcement of the moon landing.

Think of all the hyperactive children and dentist chair screams we wouldn’t have to deal with, had it not been for Kellogg’s Frosted Flakes.

[via The World’s Best Ever]