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Marlboro Beer

October 7, 2010 by Chris Durso

Drinking and smoking — they go together like peas and carrots. Well in the early 70’s, tobacco giant Philip Morris wanted to take that concept a bit further with Marlboro Beer. After acquiring full ownership of Miller Brewing Company, Philip Morris decided to bring the dynamic duo together… on one bottle.

And if you’re thinking that this is merely my mad photoshop skills at work… the proof is in the patent. Filed by Philip Morris in 1970, and dug up by box vox — it clearly shows intent to bring the smoker’s beer to the masses.

Plans for the beer were eventually scrapped, but think of the possibilities. Marlboro Light Beer in big gold cans, beer in soft packs like Capri Sun… and judging by the current beer industry, Marlboro Menthol Ale would’ve been inevitable.

[thanks box vox]

Filed Under: A Dose of Ephemera Tagged With: beer, design, wtf

Trackbacks

  1. Why Smoke When You Can Just Drink Marlboro Beer? | KegWorks WP Development says:
    August 21, 2014 at 3:07 pm

    […] and smoking have always seemed like a natural pair and this "blast from the past" story on Foodiggity tells of Philip Morris' attempt to straight up combine the two in the early […]

  2. Philip Morris Bought Miller Brewing Co Back in the 1970s and Patented Marlboro Beer | KegWorks says:
    October 27, 2010 at 9:03 am

    […] drinking and smoking have always seemed like a natural pair and this blast from the past… story on Foodiggity tells of Philip Morris’ attempt to straight up combine the two in the early […]

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