Budweiser, the reigning “King of Beers,” will have a new look beginning in May. Following the shape of the Budweiser logo, Anheuser-Busch has created a bowtie-shaped Bud can, as an alternative to the standard straight one.

The can has been in development since 2010, and according to vice president of innovation for Anheuser-Busch, Pat McGauley, “The world’s most iconic beer brand deserves the world’s most unique and innovative can. I think we have it here.”

The bad news… The odd shape compromises the can’s capacity — bringing it from a standard 12 ounces to 11.3 ounces. Worse news… The innovative can will still be filled with Budweiser. At least they’ll now be easier to crush on your head.

[via HuffPo]