Interactive Skittles Ads Urge You To Touch The Rainbow

Skittles and BBDO Toronto have teamed up again for a series of interactive and mind-fucky ads. And believe me when I say that ‘interactive’ is used in the loosest terms possible.

Viewers are now asked to ‘Touch the Rainbow’, wherein placing your finger on the screen makes it part of the action. Again, ‘action’… terms… loose. Please watch.

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The World’s First Gay Beer

Marketed as the first beer specifically for gay drinkers, Mexican brewery Minerva has released Purple Hand Beer and Salamandra. Made with organic honey and malt, the ‘queer beers’ have an orange flavor, which the brewer believes will appeal to gay communities. You know, because gays love orange.

With labels designed to be easily removed, it also encourages the drinker to re-stick their pride anywhere they’d like. Perhaps on a float in an upcoming parade, or on a Conservative’s car bumper.

And, besides being reminded of a certain SNL sketch, the concept of a gay beer is certainly nothing original. America already has a gay beer… It’s called Michelob Ultra.

[via AdFreak]