Interactive Skittles Ads Urge You To Touch The Rainbow

Skittles and BBDO Toronto have teamed up again for a series of interactive and mind-fucky ads. And believe me when I say that ‘interactive’ is used in the loosest terms possible.

Viewers are now asked to ‘Touch the Rainbow’, wherein placing your finger on the screen makes it part of the action. Again, ‘action’… terms… loose. Please watch.

[via AdFreak]

Author: Chris Durso

Creative professional and creator of Foodiggity.com. Graduate of The Institute of Culinary Education, beer drinker, coffee and condiment snob.

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