Foodiggity’s Semi-Weekly Wrap-Up

Foodiggity wraps up the week (or, so)…

Baby Carrots Packaged as Junk Food

Artist rendering: Crispin Porter + Bogusky

Baby Carrots will be receiving a packaging facelift to encourage healthier eating, and to make the stubby orange snack as extreme and in-your-face as possible.

Agency Crispin Porter + Bogusky has designed the new campaign to mimic popular junk foods — thereby attempting to seduce the feebleminded with horrible fonts and garish colors.

Continue reading “Baby Carrots Packaged as Junk Food”

37 Reasons to Love a Twinkie

Has there ever been a more curious and fascinating food item than the Twinkie? Does it really have an infinite shelf life? How do they get the cream filling in there? And, first and foremost, what exactly is in this yellowish spongy treat? Well, we now have our answer in disturbing photographic form.

A new book, titled 37 or so Ingredients, supplies visuals of our Twinkie contents for those who can’t bring themselves to read the food label. Photographer Dwight Eschliman takes his obsession with processed foods and individually displays the Twinkie’s polysyllabic chemical compounds—reinforcing the Twinkie’s status as a true wonder of science by displaying them in petri dishes.

Red 40
Diglyceride

For more information or to order a copy of the book, email twinkiebook[at]eschlimanphoto[dot]com.

[via GOOD]