Everyone’s favorite fluorescent orange snack, Cheetos, has started a veritable online snack war. It is Cheeto against Cheeto and users are being asked to choose sides — puffs or crunchy.

Users get to design a flag and choose a name for their snack army, then pick an opponent online. There is also a taunting option for the exceptionally lonely.

There is no mention of what the original dispute is that has warranted such brutality. But the puffed air snacks appear to mean business. This could get dusty.

[via Gawker]