Baby Carrots will be receiving a packaging facelift to encourage healthier eating, and to make the stubby orange snack as extreme and in-your-face as possible.

Agency Crispin Porter + Bogusky has designed the new campaign to mimic popular junk foods — thereby attempting to seduce the feebleminded with horrible fonts and garish colors.

Although this appears to be a great idea, and any effort to encourage healthier eating should be applauded — it is a sad reminder of the inherent problem. An actual ad psychologist even advised, ‘putting an orange (but natural) dusting on carrots that mimics Cheetos.’

Because what is the point of an orange snack if your fingers do not turn orange too? We are doomed.

[via USA Today]