There are few things that go better with beef than red wine. Now, an Angus cattle ranch in British Columbia is getting an early start on this pairing — while your steak is still mooing.

Janice Ravndahl of Kelowna’s Sezmu Meats feeds her cows red wine along with their standard grain, and chefs say that it gives the meat a unique flavor. Ravndahl says, ‘the beef produced in the wine and cattle areas of the region has an enhanced flavour, the marbling is finer and the fat tastes like candy.’

Of course, this part culinary experiment, part gimmick has met with some resistance — including the Canadian Food Inspection Agency — who apparently have a problem with liquoring up cows. And we shudder to think that we have not yet heard from PETA.

Whether red wine actually changes the flavor of the meat or not, at least we can be assured that cow tipping in B.C. has just become a bit easier.

[link, via CHOW]