We’ve had it a little too good with our fancy milk cartons. It’s time to get back to basics, and dispense our milk like our teat-squeezing ancestors did.

Vache Á Lait, or ‘Milk Cow,’ is a fun dairy-dispenser that simulates the process of milking a cow. It includes a set of udders that, if properly squeezed, will allow your milky bounty to flow.

Brought to us by Design Studio 55, the project was submitted for the Milk Factory’s ‘What’s Next for Milk?’ competition. It’s also a call to action, hoping that we could at least form an appreciation for basic living. Your fancy cartons can’t do that.

[link, via designtaxi]