If you don’t keep up with your pseudo food holidays/marketing gimmicks, then you probably don’t know that today is Cow Appreciation Day.

What is Cow Appreciation Day you ask? And what differentiates it from every day we appreciate cows for being made of cheeseburgers? Well on this day, July 8, show up at any Chick-fil-A dressed like a cow, and you shall receive free food as a reward for embarrassing yourself. So if you’re keeping score at home, dress like a cow, get free chicken. Start hot-gluing those udders on.

[via AdFreak]