Watch This Guy Eat Three Pounds of Cinnamon Toast Crunch Cereal In 17 Minutes

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Cinnamon Toast Crunch makes people do crazy things. For example, creating a cereal bowl/hover board, so one can enjoy it on the go.

Or, in the case of competitive eater, Matt Stonie — Cinnamon Toast Crunch has summoned him to eat a three-pound bowl of it. Oh, and an entire gallon of milk. See… crazy.

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The Cinnamon Toast Crunch Cruiser Is Part Cereal Bowl, Part Hoverboard

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To help make sure that you eat breakfast, while getting you from point A to point B, there’s the Cinnamon Toast Crunch Cruiser.

Part cereal bowl, part hoverboard — the hybrid device is a marketing ploy, that appears aimed at millennials. According to studies, millennials are eating less cereal than previous and more enthusiastic generations. Add millennial’s aversion to walking, and the attached hoverboard makes perfect sense. Thanks, participation trophies!

No mention if The Cinnamon Toast Crunch Cruiser will be sold to the general public, but a select few are available for testing. See breakfast in the fast lane below.

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If Boring Adult Cereal Had A Mascot

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image: College Humor, YouTube

As children, we’re lured to the cereal aisle by adorable cartoon mascots, tempting us with their sugary treat. Now that we’re adults… What if our responsible, i.e., boring, cereal choices had a mascot?

That mascot might look something like College Humor’s Reverend Oats — a very stale lifeless soul, who peddles your dreary gray oats. “Plain Oats… they’re…food.”

NSFW language.

[link, via Laughing Squid]

Squad Bowls Are Perfect For Group Cereal-Eating

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Who doesn’t love a good cereal party? Squad Bowls are here to make sure that you not only throw the most epic cereal-gathering ever, but that it’s an intimate breakfast amongst besties.

Spoon-wielding BFFs will feel even closer to each other, having shared the conjoined ceramic bowls. The best part is that you’ll only have one large bowl to clean afterwards.

The Squad Bowl was created by Cinnamon Toast Crunch. They’re available for groups of three, four, five, and six — depending on how popular your last cereal party was.

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A Bowl Of Froot Loops That’s Actually A Cake

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photos: Studio DIY

Brought to us by Kelly of Studio DIY, the Cereal Bowl Cake is here to toy with our minds. First of all, in what appears to be a yummy bowl of Froot Loops, isn’t exactly what it seems.

Although, the end result is actually an awesome cake that tastes like Froot Loops… so we’re going to go ahead and forget that we’d been deceived.

The best part is, with the included recipe, you can make a cake like this with any cereal imaginable. Even Grape Nuts for the self-loathing. Check it out here.

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[link, via The Kitchn]