Watch This Guy Eat Three Pounds of Cinnamon Toast Crunch Cereal In 17 Minutes

matt-stonie

Cinnamon Toast Crunch makes people do crazy things. For example, creating a cereal bowl/hover board, so one can enjoy it on the go.

Or, in the case of competitive eater, Matt Stonie — Cinnamon Toast Crunch has summoned him to eat a three-pound bowl of it. Oh, and an entire gallon of milk. See… crazy.

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The Cinnamon Toast Crunch Cruiser Is Part Cereal Bowl, Part Hoverboard

crunch-cruiser

To help make sure that you eat breakfast, while getting you from point A to point B, there’s the Cinnamon Toast Crunch Cruiser.

Part cereal bowl, part hoverboard — the hybrid device is a marketing ploy, that appears aimed at millennials. According to studies, millennials are eating less cereal than previous and more enthusiastic generations. Add millennial’s aversion to walking, and the attached hoverboard makes perfect sense. Thanks, participation trophies!

No mention if The Cinnamon Toast Crunch Cruiser will be sold to the general public, but a select few are available for testing. See breakfast in the fast lane below.

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The Selfie Spoon Exists And We Are All Doomed

selfiespoon

Because if we eat a bowl of cereal, and don’t take a picture of us doing so, it never happened. The Selfie Spoon is here to help make every bowl of cereal count.

Brought to us by Cinnamon Toast Crunch, it works just like a regular selfie stick — only this cry for attention includes a working spoon on the end. Your friends can now be treated to pictures of your morning version, stuffing your face-hole with cereal. Lucky them.

The Selfie Spoon Stick is actually available for free, as long as you take care of shipping and handling. Send us your cereal-selfies, so we’ll know what fans to block.

[link, via Mashable]