To help make sure that you eat breakfast, while getting you from point A to point B, there’s the Cinnamon Toast Crunch Cruiser.

Part cereal bowl, part hoverboard — the hybrid device is a marketing ploy, that appears aimed at millennials. According to studies, millennials are eating less cereal than previous and more enthusiastic generations. Add millennial’s aversion to walking, and the attached hoverboard makes perfect sense. Thanks, participation trophies!

No mention if The Cinnamon Toast Crunch Cruiser will be sold to the general public, but a select few are available for testing. See breakfast in the fast lane below.

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