The Chipotle Lunch Bag That Was Once a Billboard

Chipotle, while trying to keep the burrito line moving, also does their part to limit their negative impact on the environment. A new entry into their efforts are lunch bags made from upcycled Chipotle billboards.

The material used for the billboards, a nearly indestructible waterproof polymer, actually works perfectly as a durable lunch carrier. Although the bags haven’t been tested with an actual burrito from Chipotle yet — them things are heavy.

[link, via AdFreak]

Foodiggity’s Weekly Wrap-Up, 10/11-15

Foodiggity regurgitates the week that was… You’re welcome.

Jamie Oliver’s Food Revolution Gets Halloweeny

photo: Chipotle

Food revolutionist and lunch lady harasser, Jamie Oliver, is teaming up with burrito king Chipotle for Boorito 2010: The Horrors of Processed Food.

Oliver and Chipotle’s CEO Steve Ellis, seen above, are encouraging patrons to dress as their favorite processed food for Halloween. Show up at a local Chipotle on Halloween night dressed as such, and you will be rewarded with one of their baby-thigh-size burritos for a mere two-dollars.

Every $2 bill earned, up to $1 million, will go towards Jamie Oliver’s Food Revolution.

[visit Chipotle for more info]