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Jamie Oliver’s Food Revolution Gets Halloweeny

October 13, 2010 by Chris Durso

photo: Chipotle

Food revolutionist and lunch lady harasser, Jamie Oliver, is teaming up with burrito king Chipotle for Boorito 2010: The Horrors of Processed Food.

Oliver and Chipotle’s CEO Steve Ellis, seen above, are encouraging patrons to dress as their favorite processed food for Halloween. Show up at a local Chipotle on Halloween night dressed as such, and you will be rewarded with one of their baby-thigh-size burritos for a mere two-dollars.

Every $2 bill earned, up to $1 million, will go towards Jamie Oliver’s Food Revolution.

[visit Chipotle for more info]

Filed Under: Bloggity Tagged With: advertising, burritos, chipotle, halloween, jamie oliver

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