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Runway Fashion Inspired by McDonald’s Branding and Employee Uniforms

March 10, 2014 by Chris Durso

Moschino-McDonalds-6-IIHIH

Who knew that McDonald’s, known for fattening up humans, could inspire a line of haute couture worn by waifs?

During this year’s Milan Fashion Week, Moschino unveiled a line of runway fashion inspired by McDonald’s. The challenge, for creative director Jeremy Scott, was to turn the garish red and yellow color scheme into something fashionable.

As a surprise to no one, actual McDonald’s employees are none too pleased — referring to the high-end line as offensive and exploitative to those who only earn minimum wage. That, and being upset that their mandatory unis don’t come with an adorable leather handbag and matching shoes.

Moschino-McDonalds-10-IIHIH

Moschino-McDonalds-8-IIHIH

Moschino-McDonalds-1-IIHIH Moschino-McDonalds-3-IIHIH

Moschino-McDonalds-accessories-IIHIH

[link, via designtaxi]

Filed Under: Daily Links Tagged With: branding, couture, fashion, McDonald's

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