Rather than trying to improve on the existing disposable coffee cup, or to convince us that a chalkboard will help save the Earth — Order of Mug takes a unique approach by simply reminding us that reusable coffee mugs are awesome.
And they are quite serious about it. The Order is reinforced with a proud, albeit fabricated history and an extremely thorough set of bylaws.
MUG USERS GUILD advocates the glorified wielding of reusable beverage receptacles, shunning the feckless use of disposable cups. MUG also encourages coffee establishments globally to adopt a responsible code of conduct to discontinue the mass distribution of wasteful to-go cups, offering reusable mugs as the only option to thirsty patrons.
You can also pretend to care about the environment with your very own ‘MUG certified, reusable beverage receptacle’. [$20, at Request a MUG]
