Regardless of his impressive body of work, or whatever the American Academy of Motion Picture Arts and Sciences might think, The Big Lebowski is by far Jeff Bridges’ crowning achievement — and the Blue Moose in Wisconsin abides.

The highly quotable movie has found a place on the convenience store’s coffee cups. Making reference to The Dude’s precious White Russians, “Careful, Man! There’s a beverage here!” will have fans of Lebowski giggling, and those not in on the joke indifferently shaking their head. Sort of like the movie itself.

[link, via our Colorado correspondent Sean Kerwin]