Since women were recently awarded their own beer by backwards-thinking marketing execs, then it only seems fair that men receive a beverage that they didn’t ask for. Enter something called Dr Pepper Ten — a ‘diet’ soft drink that packs only 10 calories into its very manly gun metal gray can.

As if having just built a treehouse, the marketing campaign hangs a rather prominent sign of “No Women Allowed”. And if the sad display of machismo seen in the ads, or the attempt to co-opt a diet soda were not embarrassing enough, Dr Pepper Ten’s Facebook page will literally not let females in. That will teach them to try to drink our low-calorie beverage!

[link, via Buzzfeed]