When you only care about tasting part of the rainbow, The Skittles Sorting Machine is here to help. Created by candy enthusiast/mad genius Brian Egenriether, the machine will sort your bag of yummy Skittles by color. It then leaves you an entire bowl of your favorite flavor, making it easier to dispose of the yucky purples. Either way, please watch this video.
Skittles and BBDO Toronto have teamed up again for a series of interactive and mind-fucky ads. And believe me when I say that ‘interactive’ is used in the loosest terms possible.
Viewers are now asked to ‘Touch the Rainbow’, wherein placing your finger on the screen makes it part of the action. Again, ‘action’… terms… loose. Please watch.