Tag: rugby

Rugby Players Have A Missing Tooth Replaced With A Functioning Bottle Opener

bottle-opener-teeth

Rugby players are tough. And, when they lose a tooth, they don’t just get it replaced with an ordinary one — that’s for hockey players.

Salta Beer and ad agency Ogilvy Argentina have come up with the Beer Tooth Implant — a tooth that’s also a functioning bottle opener. A few Argentinian athletes were even nice enough to have one installed for marketing purposes.

But please… do not induce any unnecessary tooth removal in the hope of receiving a Beer Tooth. They’re probably not available at your dentist yet.

Warning: The video contains graphic dental procedures, rugby violence, and the opening of bottles with teeth.

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[link, via Cool Material]

Tackle This Vending Machine, Receive Beer

To cater to the rugby and beer enthusiasts of Northern Argentina, Cerveza Salta and agency Ogilvy & Mather have come up with the Rugbeer machine. The concept behind the interactive vending machine is simple. Patrons attempt a rugby-style takedown on the beer dispenser, and if the machine’s ‘pussy meter’ decides that you’ve applied enough blunt force trauma, you get a beer.

The Rugbeer recently went on tour, and was placed in bars and pubs during rugby matches — even having fake grass placed around it for the full effect. This concept was attempted here in the states — but bar patrons wouldn’t take on the vending machine without a helmet and shoulder pads.*

*may or may not be true.

[Cerveza Salta, via Design Taxi]