Rugby players are tough. And, when they lose a tooth, they don’t just get it replaced with an ordinary one — that’s for hockey players.

Salta Beer and ad agency Ogilvy Argentina have come up with the Beer Tooth Implant — a tooth that’s also a functioning bottle opener. A few Argentinian athletes were even nice enough to have one installed for marketing purposes.

But please… do not induce any unnecessary tooth removal in the hope of receiving a Beer Tooth. They’re probably not available at your dentist yet.

Warning: The video contains graphic dental procedures, rugby violence, and the opening of bottles with teeth.

[link, via Cool Material]