The concept behind the Betacup Project was simple—issue an open challenge to come up with a solution to the billions of non-recyclable coffee cups that are disposed of every year. Starbucks, perhaps one of the most obvious transgressors, was the most notable sponsor of the contest.
During the contest we were able to view the progress of the Betacup challenge and get a glimpse at some of the more promising solutions, most of which were alternative cups. In the end, after over 400 submissions, the winner of the $10,000 grand prize was… A chalkboard. Huh?
The Betacup Challenge—now entering its second half—is asking designers to invent a more earth-friendly solution to the current non-recyclable coffee cup. With sponsorship from Core77 and Starbucks, The Betacup project is offering $20,000 to the person who can best channel their inner treehugger and do their part to save the planet.
So far there has been about 200 ideas accounted for, and a few clear favorites have garnered some attention. Core77 believes that the Une Coffee Cup, submitted by Tom Fereday, is one of the most convincing.