McDonald’s has pulled off a clever marketing stunt in Canada by planting sleeping people underneath their subway coffee ads.
The Winner of Starbucks’ Coffee Cup Design Challenge Is… A Chalkboard?
The concept behind the Betacup Project was simple—issue an open challenge to come up with a solution to the billions of non-recyclable coffee cups that are disposed of every year. Starbucks, perhaps one of the most obvious transgressors, was the most notable sponsor of the contest.
During the contest we were able to view the progress of the Betacup challenge and get a glimpse at some of the more promising solutions, most of which were alternative cups. In the end, after over 400 submissions, the winner of the $10,000 grand prize was… A chalkboard. Huh?
Coffee On A Stick
When convenience and ‘coolness factor’ are allowed to cloud one’s better judgement, the result is usually a new type of food-on-a-stick. Well, coffee can now take its place amongst such wonders as corn dogs and Sushi Poppers.
Can This Coffee Cup Save the Planet?
The Betacup Challenge—now entering its second half—is asking designers to invent a more earth-friendly solution to the current non-recyclable coffee cup. With sponsorship from Core77 and Starbucks, The Betacup project is offering $20,000 to the person who can best channel their inner treehugger and do their part to save the planet.
So far there has been about 200 ideas accounted for, and a few clear favorites have garnered some attention. Core77 believes that the Une Coffee Cup, submitted by Tom Fereday, is one of the most convincing.
Take Some Snark With Your Coffee: Eighthirty Coffee
Eighthirty is a startup New Zealand based coffee company. Their packaging relies on clean design and snarky copy to get you to try their fair trade, organic brew.