Eighthirty is a startup New Zealand based coffee company. Their packaging relies on clean design and snarky copy to get you to try their fair trade, organic brew.

The minimalist design approach is effective, especially when pushing earth-friendly beans—it implies sustainability by using less color, therefore less ink. However, we have seen an almost identical approach of using cheeky copy to peddle go-go juice over at Brooklyn Fare.

The New Zealand based company does however choose not to partake in Starbucks bashing which has grown a bit tired and is far too easy.

They also get to have some innocent fun with racial stereotypes. Opposed to here in the U.S. where suggestive copy like that will get you a Reverend picketing outside your coffee shop.

[via The Dieline]