Meat is for Pussies—a new book that will surely find favor with those who frequent the self help section—looks to turn the tables on the meat-eater after years of vegetarian oppression. Author John Joseph’s ‘in-your-face’ approach even refers to the carnivore by a term that has long been associated with salad-eaters.

“In Meat is for Pussies, John Joseph makes sure you never look at meat the same way. After painting a sickening picture of how things really are, John outlines a plan for a happier, healthier, and more fulfilling life. Do you want to continue living like a pussy, or are you ready to take back control of your life? It’s your call.”

Joseph, the frontman of an underground punk band that most people have never heard of called the Cro-Mags, has naturally received support to spread his wrath of hyperbole and promote his de-pussification manual—regardless of how self-righteous and anger-inducing. These outlets include the always rational PETA, as well as other stalwarts of impartial opinion such as bodybuilding magazines and vegetarian forums.

We were curious what gave this ‘author’ the right to make such a bold statement due to one’s food choice, so we checked out the About The Author page on the Meat Is For Pussies website. Douche chills ensued.

Perhaps we rushed to judge. Maybe meat is for pussies. We did not realize Joseph’s seriousness before witnessing his smug stare, tat coverage and Marky Mark fashion sense. We were also lucky enough to discover that Joseph’s ‘in-your-face, take-no-prisoners attitude comes from being raised in the mean streets of NYC in the mid-70’s.’

Well then, we are sure the boys from the old neighborhood have a similar degrading term for a leaf-eater, regardless of how many mosh pits they’ve jumped into.

The website where you can purchase Meat Is For Pussies can be found here. If you are a meat eater please do not read the Reviews section of the site, or visit the Facebook page, unless you’d enjoy punching a hole in your computer screen.