Move over internet and The Clapper… for you now have competition as the greatest invention ever. 7-11, the junk food and frozen beverage emporium, has unveiled its Dual-Chambered Straw technology, for Slurpee drinkers who have trouble with commitment.
In the olden days — let’s just call it Before Dual Chamber, or B.D.C. — indecisive Slurpee drinkers were forced to stack multiple flavors, only to enjoy the intended mix in small slivers of overlap. Now behold, two flavors without a hierarchy in sight, enjoyed together… the way nature intended.
[via Neatorama]
This idea was stolen by 7 & I Holdings – the parent of 7-Eleven. A guy in Kansas City has been working on the concept for the past two years and filed a provisional patent for it on June 13, 2009. He introduced it to 7 & I under the trademark name of ‘Choozee-Straw’ and uploaded an animated video for them at a website of the same name. Big corporation about to screw a little guy out of the fruits of his labor… Spread the word! Entrepreneurs fuel innovation and corporations hope they won’t have the $$ to defend their patents. Stand up for the innovators!