Volkswagen, no stranger to some wacky marketing gimmicks, is running an edible print ad in South Africa. Urging you to ‘Eat The Road’, the ad is made from ‘glutinous rice flour, water, salt, propylene glycol, FD&C colour and glycerine’ — assuming they combine to create asphalt flavor.

Or, perhaps we’ll finally find out what Fahrvergnügen tastes like.

[via AdFreak]