You probably haven’t thought about Wonder Bread since mom stopped cutting the crusts off for you. So, it only makes sense that the ubiquitous and polka-dotted bread would be vying for your attention again, with a certified awesome ad campaign.

Brought to us by Wonder Bread Canada and The Hive in Toronto, the five ads use a clever combination of stop-motion, synced with a voice-over of everyday life — reinforcing the theme of “The Greatest Thing Since…”.

While watching the crusts get cut off a PB&J will make you feel all warm and nostalgic inside, the white bread is also an effective apology tool, and a great food item to gossip over. Check out all of the ads below…

[via AdWeek]