If Whole Foods just isn’t highbrow enough for you, perhaps these luxury brand groceries are more your style.

Brought to us by Israel-based artist Paddy Mergui — his series gives us a glimpse into what a few everyday grocery items might look like, if produced and packaged by some of the higher end brands in the world.

Whether you’d like to snack on some Tiffany Yogurt, want to make your omelettes with the finest Versace eggs, or drink iMilk — the series explores the concept of a brand providing a perceived notion of quality and the social status of the buyer. Even if it’s a salami.

[link, via TAXI]