wonder bread | Foodiggity

This Wonder Bread Ad Campaign Will Make You Yearn For A Crustless PB&J

April 21, 2014 by Chris Durso

You probably haven’t thought about Wonder Bread since mom stopped cutting the crusts off for you. So, it only makes sense that the ubiquitous and polka-dotted bread would be vying for your attention again, with a certified awesome ad campaign.

Brought to us by Wonder Bread Canada and The Hive in Toronto, the five ads use a clever combination of stop-motion, synced with a voice-over of everyday life — reinforcing the theme of “The Greatest Thing Since…”.

While watching the crusts get cut off a PB&J will make you feel all warm and nostalgic inside, the white bread is also an effective apology tool, and a great food item to gossip over. Check out all of the ads below…

[via AdWeek]

Wonder Bread Woman

December 11, 2013 by Chris Durso

Brought to us by cartoonist and animator, Louie del Carmen, Wonder Bread Woman combines the iconic female superhero with everyone’s favorite white bread-like product.

And, how do you make Wonder Woman Bread? In a Wonder Woman Stand Mixer of course.

[link, via Neatorama]

Famous Figures Sculpted From Wonder Bread

July 10, 2013 by Chris Durso

Artist Milena Korolczuk, recently took a fun break from her work in film and photography, and found a use for Wonder Bread. Using the poor-man’s Play-Doh, Korolczuk sculpted the heads of famous figures, including Andy Warhol, Jay-Z, Plato, Abramović, and Walt Disney.

Thankfully, the crusts are cut off in advance, so kids can enjoy some Wonder Bread art too. See more here.