This Wonder Bread Ad Campaign Will Make You Yearn For A Crustless PB&J

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You probably haven’t thought about Wonder Bread since mom stopped cutting the crusts off for you. So, it only makes sense that the ubiquitous and polka-dotted bread would be vying for your attention again, with a certified awesome ad campaign.

Brought to us by Wonder Bread Canada and The Hive in Toronto, the five ads use a clever combination of stop-motion, synced with a voice-over of everyday life — reinforcing the theme of “The Greatest Thing Since…”.

While watching the crusts get cut off a PB&J will make you feel all warm and nostalgic inside, the white bread is also an effective apology tool, and a great food item to gossip over. Check out all of the ads below…

[via AdWeek]

Famous Figures Sculpted From Wonder Bread

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Andy Warhol

Artist Milena Korolczuk, recently took a fun break from her work in film and photography, and found a use for Wonder Bread. Using the poor-man’s Play-Doh, Korolczuk sculpted the heads of famous figures, including Andy Warhol, Jay-Z, Plato, Abramović, and Walt Disney.

Thankfully, the crusts are cut off in advance, so kids can enjoy some Wonder Bread art too. See more here.

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Abramović
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Plato
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Walt Disney
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C.L. Strauss
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Stonehenge

[link, via Colossal]