The Sound of Taste, A Video of Spice Bags Exploding In Slow-Motion

sound-of-taste

Looking to spice up your morning? A new commercial for Schwartz Flavour Shots contains a beautiful display of exploding spice bags.

And, this is far from just an excuse to blow shit up, as the fireworks are played in slow-motion and synchronized to music — creating what Schwartz describes as a ‘Sonic Flavourscape.’

The mix of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli and coriander also create a beautiful display of color and textures. Now, please watch this video of shit blowing up.

[link, via Colossal]

Author: Chris Durso

Creative professional and creator of Foodiggity.com. Graduate of The Institute of Culinary Education, beer drinker, coffee and condiment snob.