You won’t need a beach in Flavortown to wear the Guy Fieri Swimsuit. While giant faces printed on swimsuits is all the rage, it was inevitable that the Diners, Drive-Ins and Dives host would be adorning torsos this summer.
While this year’s Sports Illustrated Swimsuit Issue will showcase models and Photoshop prowess on its front cover, Snickers will be having a little fun of their own on the back cover.
Following their existing campaign that we’re virtually useless when hungry, Snickers tries to show what can happen to a photo-retoucher on an empty stomach, by intentionally committing a few extraordinary Photoshop fails.
The ad not only speaks to the absurdity of the pages that precede it — but it creates an interactive advertisement for the viewer. Snickers admits to a total of 11 Photoshop fails in the photo… Can you find them all?