Lexus, looking for a great marketing tool to help sell cars, has turned to a hot sauce that doesn’t advertise. The Sriracha IS is the hot sauce-inspired automobile that we deserve.
Nearly every inch of the Lexus sports sedan reminds you of the already ubiquitous chili sauce. Included in the hot-sauce package is a sriracha-red paint job, cap green-accented grill, rooster badges and controls that will shift you into sriracha mode. It even includes a trunk-full of the sauce, just in case the car wasn’t already srirachy enough.
Can you buy this car? Well, sadly, no. However, you can stop and drool at it, at the Los Angeles Auto Show from Nov. 18–27.
