Foodiggity

The Soup That Cooks Itself

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In an aggressive campaign to untether us all from our wired charging duties, Fulton Innovations brings us eCoupled wireless charging technology. But rather than wasting this innovation on merely powering up our smartphones or iPods, they have put it to use where it really counts — Soup!

Simply pull a tab on your soup package, place it on an eCoupled countertop, and press ‘low’, ‘medium’, or ‘high’. Soon we shall be free from pesky wires, or having to turn a stove dial. But more importantly, it will keep the office microwave from looking like a crime scene and permeating the stench of chicken fat through the halls.

[link, via Gizmodo]

Foodiggity’s Weekly Wrap-Up, 11/29-12/3

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Banana-wear, robot baristas, and minimalism… Foodiggity’s week that was.

A handy guide… How We Can Tell If Martha Stewart Is Drunk
A sign of the times… Campbell’s Soup Cans As American Flag
Smell like a carny… Corn Dog Soap
Food is the new black… Wearable Food by Sung Yeonju
Not your usual drunk stories… Detective Series Printed on Beer Bottles
Until it becomes self-aware… Get Your Coffee From A Dancing Robot
The Chuck Norris of Boxed Chocolates… Compartes Black Collection
Give the gift of pork fat this year… Join the Bacon Society
Grade USA beef… The United Steaks of America
Guess the horrific food item… Minimalist Food

Campbell’s Soup Cans as American Flag: Vintage Advertising

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Click to Enlarge

Part of Box Vox’s Package as Pixel series, is this vintage Campbell’s Soup tin sign. Created around 1900-1910, this execution of soup can as art predates Andy Warhol’s efforts by half a century.

And, long before flag burning was en vogue, these signs were deemed to be a desecration of the American Flag and most were destroyed. Because destroying a flag comprised of soup cans seems perfectly reasonable.

One of these signs recently sold at auction for $18,400.

[via Box Vox]

Campbell’s Soup Redesign

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Campbell’s Soup has recently redesigned their labels using the process of mindfucking neuromarketing.

Here at foodiggity we are a bit disturbed by the shunning of the spoon. However, as a former art director myself, I say well done Campbell’s. I shall continue to use your creamed soups in future casseroles.

[via Good Blog]

More information on ‘neuromarketing’ can be found here.

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