Brought to us by Massachusetts-based brewery Just Beer, The Case of The IPA is a beer with a story. Each 22oz bottle in a case has one chapter of a 12-part detective series printed on the label. The ongoing story is a 1920’s-inspired detective melodrama about a wealthy brewer and his intrigues.

This will certainly be a welcome upgrade from the stories usually shared over a 12-pack, which mostly involve tales of opportunities not taken and self-loathing.

[via Lost At E Minor]