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The Case of The IPA: Detective Series Printed on Beer Bottles

December 1, 2010 by Chris Durso Leave a Comment

Brought to us by Massachusetts-based brewery Just Beer, The Case of The IPA is a beer with a story. Each 22oz bottle in a case has one chapter of a 12-part detective series printed on the label. The ongoing story is a 1920’s-inspired detective melodrama about a wealthy brewer and his intrigues.

This will certainly be a welcome upgrade from the stories usually shared over a 12-pack, which mostly involve tales of opportunities not taken and self-loathing.

[via Lost At E Minor]

Filed Under: Daily Links Tagged With: beer, design, writing

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