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Campbell’s Soup Redesign

February 19, 2010 by Chris Durso

Campbell’s Soup has recently redesigned their labels using the process of mindfucking neuromarketing.

Here at foodiggity we are a bit disturbed by the shunning of the spoon. However, as a former art director myself, I say well done Campbell’s. I shall continue to use your creamed soups in future casseroles.

[via Good Blog]

More information on ‘neuromarketing’ can be found here.

Filed Under: Daily Links Tagged With: advertising, design, soup

Comments

  1. foodiggity says

    February 21, 2010 at 11:10 pm

    There is just something about the notion of ‘better design through science’ that is inherently creepy.

  2. carlcidoni@mac.com says

    February 21, 2010 at 8:47 am

    I like the old one better. It’s more focused and to the point. There is no focal point in the newer design (if you can call it that). I get emotional when I eat soup. You are supposed to feel warm all over.

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