Campbell’s Soup has recently redesigned their labels using the process of mindfucking neuromarketing.
Here at foodiggity we are a bit disturbed by the shunning of the spoon. However, as a former art director myself, I say well done Campbell’s. I shall continue to use your creamed soups in future casseroles.
[via Good Blog]
More information on ‘neuromarketing’ can be found here.
There is just something about the notion of ‘better design through science’ that is inherently creepy.
I like the old one better. It’s more focused and to the point. There is no focal point in the newer design (if you can call it that). I get emotional when I eat soup. You are supposed to feel warm all over.