Do not panic… You will not be subjected to another New Coke formula anytime soon. However, a design student at CCS named Andrew Kim has taken a very ambitious approach to redesigning the iconic bottle. All in the name of saving the planet.
The square-shape approach is an attempt to take up less space on shipping palettes—along with a push-up on the bottom to accommodate stacking. The bottle is also designed with ribs so that it can be collapsed to take up less space in your recycling bucket.
Nevertheless, the current Coke contour bottle is a brand in itself. No exec over at Coca-Cola is going to mess with that, and will most likely take a ‘Screw the Planet’ approach if shown this concept.
Check out more images of the design concept, including some of Andrew’s original sketches over at foodiggity’s Facebook page.
[via Core 77]