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Heineken recently turned 140 years old. And, to help celebrate, they constructed a giant LED screen, with their iconic beer bottles acting as individual pixels. The seven day construction in Amsterdam saw the installation of about 5,000 Heineken bottles that displayed videos and images submitted to Facebook.
Fans were encouraged to visit Heineken’s fan page and submit pictures and celebration messages — with the best ones eventually displayed on the bottle wall.
[via Taxi Design]
In a move that can only be described as ‘Coors-Light-Like’, Heineken has thrown its hat into the ring of embarrassing packaging gimmicks.
Heineken is allowing users to design their own six-pack by choosing a bottle color, adding a custom message, and a Jones Soda-like option of adding a photo. But before you start thinking that this is even remotely cool—the custom bottles are only available for Heineken drinkers in Ireland, and a personalized six-pack of this once reputable beer would cost about $36.
[via Fast Company]