Heineken recently turned 140 years old. And, to help celebrate, they constructed a giant LED screen, with their iconic beer bottles acting as individual pixels. The seven day construction in Amsterdam saw the installation of about 5,000 Heineken bottles that displayed videos and images submitted to Facebook.

Fans were encouraged to visit Heineken’s fan page and submit pictures and celebration messages — with the best ones eventually displayed on the bottle wall.

[via Taxi Design]