Heineken Created a Giant LED Screen with 5,000 Beer Bottles

heineken-bottle-wall

Heineken recently turned 140 years old. And, to help celebrate, they constructed a giant LED screen, with their iconic beer bottles acting as individual pixels. The seven day construction in Amsterdam saw the installation of about 5,000 Heineken bottles that displayed videos and images submitted to Facebook.

Fans were encouraged to visit Heineken’s fan page and submit pictures and celebration messages — with the best ones eventually displayed on the bottle wall.

Heineken 140 Year Celebration Spectacular In Amsterdam

[via Taxi Design]

Author: Chris Durso

Creative professional and creator of Foodiggity.com. Graduate of The Institute of Culinary Education, beer drinker, coffee and condiment snob.

One thought on “Heineken Created a Giant LED Screen with 5,000 Beer Bottles”

  1. Pingback: Heineken Bottle Wall Project – Links | LaSource Technologies

Comments are closed.