In a move that can only be described as ‘Coors-Light-Like’, Heineken has thrown its hat into the ring of embarrassing packaging gimmicks.
Heineken is allowing users to design their own six-pack by choosing a bottle color, adding a custom message, and a Jones Soda-like option of adding a photo. But before you start thinking that this is even remotely cool—the custom bottles are only available for Heineken drinkers in Ireland, and a personalized six-pack of this once reputable beer would cost about $36.
[via Fast Company]
